Healthy habits
on the go

Healthy habits on the go

Healthy habits
on the go

+PW is a functional water brand by the Millennium Group, created to support a healthy, on-the-go lifestyle. In late 2024, we were brought on to redesign the logo and the launch product packaging.

Following a strong reception from retailers, we're now collaborating on their full product range and building a standalone digital presence across web and social media.

+PW is a functional water brand by the Millennium Group, created to support a healthy, on-the-go lifestyle. In late 2024, we were brought on to redesign the logo and the launch product packaging.

Following a strong reception from retailers, we're now collaborating on their full product range and building
a standalone digital presence across web and social media.

PACKAGING

BRAND IDENTITY

ILLUSTRATION

Approach

Inspired by blocks, as proteins as often described as the ’building blocks of life', we created a logo based on a grid that helps stacking and paired with pointillism-based illustration to further emphasis how small little habits (dots) matter in the bigger picture.