Kindred spirits gathering around the fire

Kindred spirits gathering
around the fire

Kindred spirits gathering
around the fire

Kindred spirits
gathering
around the fire

Kindred spirits gathering
around the fire

London-based brewery, Two Tribes, were launching a new open-air venue called “Campfire” in April 2021. The venue takes on board the brewery’s love for music, art and collaboration taking in a step further with the addition of food, made in a fire pit by guest chefs.

They were looking to create a limited edition can wallpaper to celebrate the launch of the venue.

PACKAGING

PACKAGING

PACKAGING

PACKAGING

PACKAGING

PACKAGING

ART DIRECTION

ART DIRECTION

ART DIRECTION

ART DIRECTION

ART DIRECTION

ART DIRECTION

Approach

Approach

Approach

I drew inspiration from Viking rituals to create a design that would celebrate the campfire ethos and paired it with bright and punchy colours to ensure that it would still look on brand with the client’s existing range.

With careful consideration of cultural appropriation and a focus on aligning with the brand’s identity, I drew inspiration from the intricate patterns found in Native American textiles.

I then designed a set of bespoke runes that could be combined to form a fabric-like pattern for the beer sleeve.

With careful consideration of cultural appropriation and a focus on aligning with the brand’s identity, I drew inspiration from the intricate patterns found in Native American textiles.

I then designed a set of bespoke runes that could be combined to form a fabric-like pattern for the beer sleeve.

With careful consideration of cultural appropriation and a focus on aligning with the brand’s identity, I drew inspiration from the intricate patterns found in Native American textiles.

I then designed a set of bespoke runes that could be combined to form a fabric-like pattern for the beer sleeve.

© arianna cerroni 2025

© arianna cerroni 2025

© arianna cerroni 2025

© arianna cerroni 2025

© arianna cerroni 2025

© arianna cerroni 2025